MADISON, Wis.—"People Helping People" will be the theme for International Credit Union (ICU) Day in 2015, the World Council of Credit Unions and CUNA announced Friday.
"‘People helping people’ has always been central to credit unions' existence," said WOCCU president and CEO Brian Branch in a release. "This timeless concept resonates well with all generations, especially young adults who strongly value socially responsible organizations that put people before profit."
Earlier this year, WOCCU solicited theme ideas from its member organizations and the public, receiving 30 submissions.
“The familiar ‘People Helping People’ words are engrained in credit union speak and characterize many cooperative principles,” said WOCCU. “Since appearing in several past ICU Day themes from the 1960s and 1980s, the phrase's meaning has stood the test of time. By adding a modern and colorful design, ICU Day celebrations this year have potential to raise awareness of credit union benefits and ultimately attract more members worldwide—contributing to World Council's goal of adding 50 million new members by the year 2020.”
"Every day credit unions make an incredible difference in the lives of their members," said Jim Nussle, CUNA president and CEO. "ICU Day celebrates the power of our movement, our dedication to the cooperative principles, and commitment to serve the best interests of the more than 100 million credit union members in the Unites States."
Official ICU Day graphics and posters in English and Spanish can be found at www.woccu.org/icuday.