LIVONIA. MIch.–Three charities have been chosen to about receive $10,000 donations, thanks to the 1st Annual Share the Love campaign.
Launched in June, Share the Love urged credit unions to create videos making a case for why a particular charity deserved a $10,000 donation. Credit unions were divided into three asset size categories, and consumers were urged to watch the videos and cast their votes. There are separate contests for October, November and December.
By the end of October, 100 credit unions had submitted a video to Share the Love and 103,023 consumer votes had been cast for where the charitable donations were to go. “Credit unions are all about giving back to their communities, and the tremendous response to this campaign is a reflection of that effort,” said David Adams, CEO of CU Solutions Group, which is sponsoring the initiative.
The credit unions that won the $10,000 donations to their respective charities for October are:
- Large Asset: Georgia United Credit Union, Children’s Miracle Network – Children’s Healthcare of Atlanta
- Medium Asset: United Bay Community Credit Union, Ronald McDonald House of Ann Arbor, Mich.
- Small Asset: Health Center Credit Union, Children’s Miracle Network – Children’s Hospital of Georgia
“Creating these videos has raised visibility to the good work we all do as a part of our daily business, and that is a win for credit unions across the country. In addition to increased awareness, CU Solutions Group and Love My Credit Union Rewards are donating $105,000 to charities, which will be vital in building stronger communities,” said Debbie Smith, CEO & President of Georgia United Credit Union.
A charity donation of $10,000 can make a big difference to an organization and the people it serves, noted CU Solutions Group. “Children’s Healthcare of Atlanta is excited that Georgia United Credit Union chose their local Children’s Miracle Network Hospital as the recipient of this generous donation. Children’s relies on community support to help provide high-quality healthcare to every child,” said Brittany Wilson, Program Coordinator, Children’s Miracle Network Hospitals.
All votes count as they roll over from month to month, and while a credit union can only win a monthly prize once, they are still eligible to receive the grand prize of $15,000, which will be awarded in December to the video with the most votes overall. Videos can be uploaded through Dec. 24, 2015, and credit unions can continue, throughout the campaign, to integrate the turnkey marketing tools provided into their own efforts to share their message and get votes for their video.
“The response to CU Solutions Group and Love My Credit Union Reward’s 1st Annual Share the Love contest has been heartwarming and encouraging. This campaign gives us the opportunity to leverage $105,000 in charitable contributions, plus $15,000 in voter prizes, to generate tremendous positive exposure for the incredible good works of credit unions in their communities,” said Adams.
For more info: LoveMyCreditUnion.org/CUSharetheLove.