MADISON, Wis.–The World Council of Credit Unions has published part II of a technical guide called “International Lessons for Young Adult Membership Growth” that includes case studies from credit unions around the world.
Among the questions examined in the guide:
- What are young people most responsive to?
- What tough lessons have these credit unions learned?
- What have they changed in their approach to youth?
WOCCU said the guide is being published as part of its goal of adding 50 million new credit union members by the year 2020 around the globe. The new publication features global CU innovators from a dozen credit unions.
“The world’s Gen Y population of 2.5 billion is currently experiencing some major life transitions. Their financial needs are shifting as they graduate, change employment and start families,” WOCCU said. “They are on their way to becoming the largest target population for financial institutions, and competition is heating up. Consequently, investments in innovation, involving youth in governance, developing young staff and communicating why credit unions are the best choice for young people through a variety of channels, are top priorities for the credit unions featured in this edition. We share this resource with the global credit union community to inspire and enable growth.”
For info: www.woccu.org. The guide is also available in CUToday.info’s The Vault, which can be found here http://www.cutoday.info/Open-Vault-Articles