GRAND RAPIDS, Mich.–Lake Michigan Credit Union has launched its fourth annual $25,000 Home Makeover Giveaway, featuring LMCU spokesperson, Carter Oosterhouse.
The sweepstakes launched March 1 and will run through May 27.
The 2015 $25,000 giveaway generated more than 180,000 entries–submitted both online and by in-branch paper entries–and was won by Susan Geerling of Grand Rapids.
The $25,000 Home Makeover Giveaway is open to the public, and will conclude with a single grand prize drawing to be held in late May.
LMCU said its promotional campaign will stretch across multiple media, including television, radio, print, outdoor, point of sale, Internet, search engine marketing, social networks and member communications.
“We’re very pleased to have Carter Oosterhouse onboard as our spokesperson,” said LMCU’s Senior Vice President of Marketing Don Bratt.
“He’s long been focused on improving people’s lives by promoting lasting value with the right tools and innovative techniques. That philosophy is a solid, direct mesh with our focus on delivering value through superior products and services. This is a very natural partnership that we value a great deal.”