JACKSONVILLE, Ala.–America’s First Credit Union said it has entered into a multiyear agreement with Jacksonville State University and the Jax State Foundation to rebrand the home of Jax State football as AmFirst Stadium.
Terms of the deal were not released.
The branding deal marks the first time the university’s football stadium has carried a name. As part of the agreement, the $2.49-billion AmFirst Credit Union will have a significant presence on Jax State’s campus.
Ongoing Relationship
According to the two organizations, the partnership between Jax State and AmFirst dates back several years and has provided opportunities for the university’s athletic programs and student-athletes.
“AmFirst is honored to deepen our relationship with Jacksonville State University through this historic agreement,” AmFirst CU President and CEO Bill Connor said in a statement. “We are proud to support the Gamecocks and contribute to the thriving university community. This partnership reflects our commitment to the growth and success of both Jax State and the broader Jacksonville community. We look forward to the exciting future that lies ahead at AmFirst Stadium and on the campus of Jax State.”
Moving to New Conference
Jax State is set to play in its first season as a full-fledged member of Conference USA and the NCAA’s Football Bowl Subdivision in 2024. The organizations noted the Gamecocks will play six home games at AmFirst Stadium in 2024, four of which have already been selected to air on national television.