NEW YORK—More than one million Americans have signed up for the Klarna Card since its U.S. debut on July 4, the company said, marking one of the fastest adoption rates for a new consumer payments product this year.
The debit-first card, which allows users to pay immediately or spread out payments over time, has attracted roughly 13,000 new sign-ups each day—peaking at 50,000 in a single day on Sept. 23, according to Klarna. The company said the rapid uptake reflects growing demand among consumers for flexible and transparent payment options amid shifting spending habits.
Klarna, which operates as a digital bank and payments platform, launched the product as part of a broader effort to expand beyond its buy now, pay later roots. The company said the card combines the everyday utility of a debit card with the ability to defer purchases—an approach designed to appeal to users seeking more control over their finances.
The card’s early traction positions it as one of Klarna’s most successful product launches in its two-decade history, the company said.