MANCHESTER, N.H.—The $619-million Bellwether Community Credit Union has unveiled a new brand identity anchored by the tagline “Banking with Heart.”
The rebrand reflects Bellwether’s commitment to delivering personalized financial support and robust digital tools, the credit union said in a statement.
Alongside the new tagline, Bellwether has introduced an updated logo and emphasized its focus on member-centric experiences. Among the services it now highlights are free financial counseling and debt management guidance, made available through partnerships with SavvyMoney and GreenPath Financial Wellness.
"For more than 100 years, we've been helping our members navigate life's financial journey," VP of Marketing Lori Holmes stated in the release. "This refreshed brand honors that history while setting our sights on a bold future — one where personalized service, local impact, and real financial support remain at the heart of everything we do."