RANCHO CUCAMONGA, Calif.—CO-OP Financial Services contends that social and technological advances are working uniquely to the advantage of credit unions—but only if they can “Seize the Now.”
That message will be central throughout CO-OP’s exhibition space at CUNA’s upcoming Governmental Affairs Conference.
“All consumers – particularly Millennials – are basing their purchasing decisions on a company’s commitment to a positive social mission and offer technology tools that delight them,” said Stan Hollen, president/CEO of CO-OP. “Among all financial institutions, credit unions are in the very best position to seize the now and engage successfully with today’s prospective member.”
CO-OP’s Seize the Now experience will cover modern consumer behavior, how it forms trends and how these trends are impacting financial services. A series of audio/visual and interactive presentations will focus on four key trends that credit unions can exploit with CO-OP products and programs – consumer demand for personnel payment safely and security; “fast and brilliant” mobile/virtual payment services; greater personalization of products; and institutions exhibiting social values, as well as good value in financial services.
The exhibition will also include a “Tap into the Modern Mind” game that visitors can play as they move through the booth. The object is to help credit union employees learn how they can gain the loyalty of today’s consumer by better understanding what drives their decision making. This will include a quiz on “What’s next in your mobile banking strategy?” the results of which CO-OP will aggregate and review on its corporate blog, Insight Vault (http://co-opinsightvault.com/).
CO-OP will be located in booth 301 at the entrance of the Exhibit Hall.