LAS VEGAS--CU Direct, the provider of lending, automotive and strategic solutions to the credit union industry, has announced the speaker lineup for its Drive ’15 Lending and Marketing Conference here May 20-21 at the Cosmopolitan Hotel & Resort.
The conference will focus on the latest lending and marketing strategies, tools and best practices for credit unions to build stronger, more profitable lending portfolios and to reach more members.
Among the speakers at Drive ’15:
- Bob Lutz, one of the world’s most experienced and high-profile auto executives, retired vice chairman of General Motors Corporation, and regarded as Detroit’s “ultimate car guy.”
- Andrew Davis, renowned media and marketing strategist, recognized as one of today’s top three most influential marketers by CMWorld, best-selling author and co-founder of Tippingpoint Labs.
- Mike Maddock, self-proclaimed “Idea Monkey,” entrepreneur, inventor, author, and founding partner/CEO of Maddock Douglas.
- George Hofheimer, chief knowledge officer, Filene Research Institute.
- Jeff Marcoux, CMO lead for worldwide enterprise marketing at Microsoft.
- Jeff Schood, founder, CEO, Intuvo.
“The conference offers a comprehensive lending track addressing key topics such as CFPB compliance, portfolio and risk management, cross-selling and onboarding strategies, and retail lending strategies,” the company said. “Lending sessions include speakers from Experian, Equifax, TransUnion, Hudson Cook, Cornerstone Advisors, Dollar & Associates, and the National Automobile Dealers Association, as well as automotive dealer and credit union lender best practice panels.
For info: www.cudirect.com/drive or contact the company’s events department at events@cudirect.com.