LIVONIA, Mich. – CU Solutions Group said it is about to award $30,000 to charities on behalf of Share the Love’s November winners.
By the end of November, 115 credit unions from 32 states had submitted videos to Share the Love and over 263,000 consumer votes had been cast.
The November winners include:
- Large Asset: Alabama Credit Union, Secret Meals for Hungry Children
- Medium Asset: Frankenmuth Credit Union, Frankenmuth Farmers Market
- Small Asset: New Dimensions FCU, Maine Children’s Cancer Program
“The excitement of Share the Love is spreading. Credit unions exist for the people and the communities they serve,” said Steve Swofford, CEO, Alabama Credit Union. “Share the Love has helped us shine a new light on the credit union difference and highlight some wonderful charities and it’s going viral.”
Representatives of CU Solutions Group and Love My Credit Union Rewards said this was a core objective when the national campaign was being built.
“We knew amazing things would happen when we paired the generous spirits of our credit unions with video – one of the fastest growing online advertising formats,” said Dave Adams, CEO of CU Solutions Group. “We are inspired by the level of participation from our credit unions and pleased to make $105,000 in charitable donations on our winners’ behalves.”
The charities selected by each winning credit union will receive a $10,000 donation from CU Solutions Group and Love My Credit Union Rewards.
All votes count as they roll over from month to month, and while a credit union can only win a monthly prize once, they are still eligible to receive the grand prize of $15,000, which will be awarded in December to the video with the most votes overall. Videos can be uploaded through Dec. 24, 2015, and credit unions can continue, throughout the campaign, to integrate the turnkey marketing tools provided into their own efforts to share their message and get votes for their video.
December winners will be announced at the beginning of January, along with the grand prize winner. Complete submission guidelines and Share the Love campaign details can be found at LoveMyCreditUnion.org/CUSharetheLove.