MADISON, Wis.–John Pembroke has been named as the new president/CEO of the Credit Union Executives Society.
Pembroke was most recently CUES’ SVP/chief operating officer. He succeeds Dawn Poker, who has been interim CEO since the departure of Chuck Fagan, who left in March to take over as CEO of PSCU.
“Since joining CUES in March 2013, John has been a tremendous asset to CUES,” said CUES Chair Caroline Willard, who is also executive vice president, markets and strategy with CO-OP Financial Services, Rancho Cucamonga, Calif. “He has been instrumental in developing and launching a new direction in CUES’ strategy, branding, and culture. He has also demonstrated a sense of strategic discipline, as well as a strong commitment to CUES members, and the CUES staff and culture.”
“As a product of the credit union industry, it’s an honor and privilege to lead such a prestigious and impactful organization,” said Pembroke. “CUES is in a great position to meet the talent development needs of executives, board members and future leaders in our industry. We will continue to build on our momentum by understanding our members’ needs and delivering offerings that will enable our members to reach their greatest potential.”
According to CUES, Pembroke received his first exposure to business during a high school internship at the credit union at his church. The same credit union also helped finance his college education.
Pembroke’s experience also includes more than 20 years in marketing, branding, and e-commerce, including serving as chief marketing officer at PSCU Financial Services, and chief operating officer at CW Financial. He has held leadership roles at Cox Enterprises, Kellogg, Kraft Foods, and Procter & Gamble, and has worked on some of the world’s most popular brands.
Pembroke holds a B.S. in finance from the Wharton School of Business of the University of Pennsylvania, and an MBA in marketing and policy studies from the Booth School of Business of the University of Chicago.