WASHINGTON – CUNA announced that Mollie Bell, who has served as its chief transformation officer since September, will be leading CUNA’s engagement team.
The role combines what had previously been separate engagement and transformation roles, according to CUNA.
Bell will lead CUNA’s engagement team and broader cross-functional and collaborative member development and engagement work as CUNA begins operating under the new bylaws approved recently by its member credit unions. Greg Michlig, the former president of the New Jersey CU league who joined CUNA earlier this year, will continue to serve as deputy chief engagement officer.
“As we look to CUNA and credit unions’ future, we must re-imagine how we engage with our members, and how we work with our League partners to do so in the best possible manner and in the true and critical sprit of interdependence,” said CUNA President and CEO Jim Nussle. “With her deep relationships throughout the credit union movement and broad professional experience, Mollie is the ideal person to lead that effort.”
According to CUNA, Bell and the engagement team will:
- Build on the CUNA/league interdependence strategy, emphasizing the CUNA/league system and the best membership choice for credit unions is with CUNA and its league.
- Build a new engagement strategy to strengthen relationships with individual credit unions through direct, proactive outreach and follow up in order to foster mutually beneficial relationships.
- Invigorate the way CUNA listens and learns from its members and acts on what it hears.
- Implement membership options, under the new bylaws, to better engage individuals, system partners, and vendors in CUNA’s business and advocacy work and priorities.
Bell will remain based in Madison, Wis.