WASHINGTON–A major theme of the 2016 elections has become America’s middle class, and CUNA has now staked a digital claim that the middle class and credit unions go hand in hand.
The trade group has launched www.middleclass2016.com, which offers an overview of all the current candidates for president and their views/quotes around the middle class.
“Join the effort today to make sure the 2016 candidates for President are talking about the economic issues that matter to middle class credit union members like you,” the site states, noting that one poll has found that 54% of Americans say credit unions are the best place for middle class people to deposit their money.
“Local control means decisions are made by members like you who understand their communities and the challenges you face; not by mindless computer models or out-of-state executives who look only at the profit margin to be had on your transaction,” the site states. “As the 2016 Presidential candidates debate the plight of the middle class, remind them that America’s Credit Unions have been there for working and middle class families for more than 100 years, helping members like you. Let them know that any economic plan for strengthening the middle class must include strengthening America’s credit unions.”
Richard Gose, CUNA’s chief political officer, said the program has already been rolled out to the 225 CUs participating in its Member Access Program (MAP).
“We really want to engage in this debate, and that any discussion of the middle class must include a robust, strong CU system,” said Gose.