CHICAGO–Are you prepared to help just one extra member? Are you ready to become part of something that could be really big? Is your credit union ready to CUToday for a Better Tomorrow?
CUToday.info is championing a fourth quarter 2015 initiative designed to help credit union members, individual credit unions, and the credit union community as a whole. The effort is being launched to mark CUToday.info’s one-year anniversary in October. Even prior to the formal announcement, more than a dozen CUs have already signed on.
Called CUToday For a Better Tomorrow, CUToday.info is challenging credit unions to do one simple but powerful thing: provide some type of help to one extra member each month during October, November and December, with a goal of ensuring those members have a better 2016—and beyond. All credit unions are being invited to participate.
CUToday.info has made it extremely easy to participate by banning the CFPB from any role: all participating credit unions have to do is respond to a monthly e-mail with a single paragraph on the member who was helped, and how. CUToday.info will then compile into one document all of the examples of how credit unions are making members’ lives better. The document will be available for free to everyone. It’s that simple.
“CUToday.info has grown into the number-one news platform in credit unions much more quickly than we ever projected, and we celebrate our one-year anniversary we very much want to give back to both the credit unions and the members who have made it all possible.” said CUToday.info Cooperator in Chief Frank J. Diekmann. “And what better way to do that than to reinforce the very reason credit unions were formed, which is to help members to lead healthier financial lives.”
The ways in which a credit union may help its members to have a better 2016 are as varied as the ways CUs help people: the refinancing of an overpriced loan from another lender; moving an unbanked or underbanked person into an account; saving a member from a predatory check-casher; assisting an elderly member with straightening out their finances, and so much more. Credit unions that already have such active efforts in place are encouraged to participate, as well.
“Imagine for a moment the power of all these stories compiled in one place,” added Diekmann. “Imagine credit unions in Washington not asking for something or struggling to tell their story, but instead being able to show the credit union story to their representatives. Make that clear and members of Congress will be asking what they can do for credit unions.”
Among the credit unions that have signed on with CUToday For a Better Tomorrow are Community Choice CU, Ventura County Credit Union, Guadalupe Credit Union, Tallahassee-Leon Federal Credit Union, Pyramid Credit Union, Northeast Family FCU, Garden Savings FCU, Democracy FCU, Greater Abbeville FCU, Spartan FCU, and Hanscom FCU.
Credit unions that are interested in helping one extra member per month as part of this initiative can contact Diekmann at Frank@CUToday.info. Those CUs will receive an introductory letter, and then one e-mail in October, November and December as a very simple reminder to provide their one paragraph story of how they have helped to create a better tomorrow for that member.