SOUTHFIELD, Mich.—Credit unions in this state “continue to hold their own” against banks when it comes to awareness, perceptions and consideration,” thanks to a cooperative ad campaign, according to the Michigan league.
In a statement in the league’s CU Monitor publication, league CEO David Adams said the “CU Link” cooperative ad campaign has helped keep credit unions at top-of-mind among Michigan consumers.
The league reported that more than three-quarters of respondents to a survey it conducted indicated they would likely consider a credit union. Other findings:
- Among those aware of credit union advertising, 64%were able to recall a new key message that says: “With better fees and lower rates, the best place to do all of your banking is at a credit union.”
- 72% of respondents cited that message as one that makes them likely to consider joining a credit union.
“These numbers show that our cooperative advertising campaign continues to take awareness to unprecedented levels, and is a strong incentive for all credit union leaders to promote and support this effort,” the league said.
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