DALLAS—It isn’t just natural-person CUs with member rewards programs.
The Cornerstone Credit Union League has introduced a new “cash-back” program for its affiliated credit unions in Texas, Arkansas and Oklahoma.
Under its “Member Rewards Program,” and all credit unions will receive points for their engagement and usage of league services and initiatives. The top-scoring credit unions in each asset category will receive a $500 credit to be used the following year toward League dues or new services, the CCUL said.
“The program includes a multitude of services that your credit union may already be taking advantage of, but now you will receive points for utilizing them. Some of the services included are Project Zip Code, Information Central, live seminar attendance, council membership, CU mentoring program, and many, many more,” according to the Cornerstone league. “The new program is effective January 1, 2015, so accumulation of points will be retroactive to that date. You will receive quarterly updates of your point accumulation, with the first report coming early second quarter.”
The CCUL said additional details will soon be released.