FLINT, Mich.—Dort Financial Credit Union, the Dort Financial Center and the Flint Firebirds—a junior ice hockey team—have extended the naming rights partnership between the three organizations for 10 years, through the 2034-35 Firebirds hockey season, the organizations announced.
“Dort Financial Credit Union has been a fantastic partner since the Firebirds inception in 2015. They have been an integral part of the Dort Financial Centers revitalization,” said Firebirds President and Dort Financial Center General Manager Jeremy Torrey. “We are so excited about the future and the positive impact our continued partnership will have on the community.”
“We are excited about the opportunity to have naming rights of the Dort Financial Center for another 10 years,” said Dort Financial Credit Union President and CEO Brian Waldron. “It has been a great partnership with the event center and the Flint Firebirds. We are proud to support the Flint community and this great entertainment venue.”
Dort Financial Credit Union became the official naming rights partner of the Dort Financial Center in July of 2015, in advance of the first season in Firebirds franchise history. The original partnership was for 10 years, through July of 2025. Since 2015, upwards of $8 million in capital improvements have been made to the arena, including new seating in the main arena, a new video board, LED ribbon board signage, rink upgrades and the construction of the Firebirds hockey operations complex the CU said.