DUBUQUE, Iowa-The $3.6-billion Dupaco Credit Union here has signed on with Strum Platform to use the company’s Customer Data Platform (CDP), Strum Platform announced.
Strum Platform, based in Seattle, Wash., is a leading data analytics and marketing technology form focused on helping credit union and community bank leaders “actionalize” their data with deep AI-driven insights that enhance personalization and engagement that boost performance and growth, the company said.
The platform optimizes first-party behavioral and transactional data, combined with enhanced lifestyle insights and ML-predictive triggers, integrated with marketing automation to personalize onboarding and cross-selling journeys that increase results.
"After a thorough tech stack review to optimize our data analytics capabilities, we selected Strum Platform for their deep financial insights that help us activate our data to improve relationship-building, and execute our marketing and organizational growth strategies,” said Dupaco Credit Union CMO David Klavitter. “I’m so excited about equipping our talented team leaders with actionable insights and automation to execute Dupaco’s short- and long-term product and digital growth goals, and to improve our members’ financial well-being."
“We’re providing our clients deep insights into their members lives with automation and AI to build smarter, simpler journeys that fuel engagement and boost growth.” Strum Platform CEO Mark Weber added. “Some of our clients are increasing their deposit and loan account openings by eight-10 times, improving email rates by 50%, and winning vital younger prospects--Millennial and GenZ segments.”