LIVONIA, Mich.–– CU Solutions Group has awarded $30,000 to charities on behalf of Share the Love’s December winners, in addition to another $15,000 to the campaign’s grand prize winner, United Bay Community CU.
The awards were made after 132 credit unions from 35 states had submitted videos to Share the Love by Dec. 24, with more than 426,000 consumer votes having been cast. The December winning credit unions, along with the winning charities include:
- Large Asset: Indiana Members Credit Union, Indiana Members Foundation
- Medium Asset: Northeast Community Credit Union, Assistance Resource Ministries
- Small Asset: Penobscot County Federal Credit Union, Maine Credit Union’s Campaign for Ending Hunger
The grand prize winner, Portage, Mich.-based United Bay Community Credit Union, won the $10,000 prize for October, in addition to the grand prize of $15,000 for most overall votes. The win meant a $25,000 donation to the credit union’s charity, Ronald McDonald House.
“Who would have known what an impact a 90-second video would make?,” said Lisa Mahler, president/CEO of United Bay Community CU. “We were incredibly moved to see it come together and are so excited that it shared our message about community service to so many people! I can’t begin to imagine the wonderful things that the Ronald McDonald House Charities of Ann Arbor will accomplish with $25,000.”
Now, with the final prizes awarded, CU Solutions Group and Love My Credit Union Rewards said they are reflecting on how the campaign performed.
“The credit union mission isn’t a goal with an end. It’s a daily choice to help community spirit flourish, donate time and resources, and take care of each other. And while we had targets for number of videos submitted and votes cast, the real measure of success for this campaign is how much awareness was raised around the important work of our credit unions,” said Dave Adams, CEO of CU Solutions Group.
More than 130 video submissions and over 426,000 votes are notable achievements for the launch of this campaign. The team behind Share the Love said it is already developing ideas to go bigger and better in 2016.
“We’re releasing a survey soon to collect feedback, but so far, we are exploring ideas around themed content, additional ways for system partners to participate, and additional prize strategies like ‘Most Unique Video’ or ‘Best Member Marketing Campaign’,” said Adams.
The winning video can be found here.