CLEARWATER, Fla.— The $599.4-million Floridacentral Credit Union has secured naming rights to the top-tier VIP hospitality space at The BayCare Sound, with the venue’s premium lounge now branded the “Floridacentral Credit Union View” as part of the waterfront entertainment destination’s Elevated Sound Experience, the CU announced.
The credit union said the branded space gives concertgoers access to a two-story private lounge with indoor and outdoor viewing areas, a stage-level air-conditioned space, rooftop seating, private restrooms and dedicated bar service, positioning the offering as one of the venue’s most exclusive hospitality options.
“We are proud to partner with The BayCare Sound and the City of Clearwater to create a one-of-a-kind VIP setting for the entire Tampa Bay community,” CEO Linh Dang said in a statement. “This collaboration reflects our commitment to supporting local arts and entertainment while delivering meaningful value and memorable experiences.”
The VIP package tied to the Floridacentral Credit Union View includes priority entry, exclusive pre-show and during-show access, complimentary snacks, private bars and a commemorative event ticket, according to the credit union, which said the space has already been featured in concert and festival promotions at the venue.
“The Floridacentral Credit Union View enhances the guest experience and represents the kind of community partnership that makes The BayCare Sound a premier destination for live entertainment,” Kris Koch of the City of Clearwater Parks and Recreation Department said in the release.
Floridacentral said the deal, whose terms were not disclosed, reflects its continued investment in community-facing partnerships beyond traditional financial services.