GoWest Opens Enrollment In New Small-CU Accelerator

SEATTLE--GoWest Credit Union Association announced the opening of enrollment for its Small Credit Union Accelerator Program, a new initiative designed for credit unions under $250 million in assets, to equip these institutions with the resources, collaboration and advocacy support needed to thrive in today’s operating environment.

Enrollment is open through May 17.

Built by and for small credit unions, the Accelerator Program delivers a hands-on, customizable experience that offers strategic coaching, peer collaboration, dedicated vendors, and tailored support aligned to their specific business goals and member needs, GoWest said.

“This is exciting for a lot of reasons,” said Troy Stang, president and CEO of GoWest. “We are hearing from credit unions and business partners alike who want to engage or participate in the accelerator program. It’s no secret that the financial services landscape is rapidly changing, and all institutions are chasing the question of relevancy of tomorrow.”

“This program is about turning strategy into action,” said Carmen Vigil, SVP of engagement and development at GoWest. “This initiative connects small credit unions with the timely expertise, tools, and peer networks to advance their confidence and relevance in a rapidly changing environment. It’s a customized approach where each participant will choose the supports and programming they want based on their member needs and business goals. That is what this cooperative movement is all about: cooperation that helps everyone thrive and be relevant.”

Participants will have the flexibility to select from a range of targeted support areas, including operations, marketing, leadership development, and growth strategy, while building lasting connections across the GoWest network. The program is supported by a select group of industry experts who provide specialized guidance and coaching throughout the experience, which can be found here. In addition, participating credit unions will have access to staff shadowing and exchange opportunities, enabling hands-on learning and collaboration across institutions, GoWest said.

“This is an investment in the long-term strength and relevance of small credit unions, and really, all credit unions,” Vigil added. “By bringing together expertise from across the industry, we’re creating a space where real progress can happen.”

The Accelerator Program reflects direct input from credit unions across the region and is part of GoWest’s broader commitment to credit union sustainability, relevance, leadership development, and advocacy, the league said.

Credit unions interested in participating in the inaugural cohort can apply here.

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