NAPERVILLE, Ill.–The annual #ILoveMyCreditUnion social media campaign was a “resounding success,” according to the Illinois CU League, which is reporting more than four-million people were reached.
The league said the campaign demonstrates the “power of the credit union movement to come together for a common cause.”
“This year’s campaign saw unprecedented participation from credit unions across the globe, reaching millions and making a significant impact on communities,” according to the ICUL.
The league said the 2024 campaign featured credit union participation from 15 countries and all 50 U.S. states, with a total of 1,080 organizations joining the movement, reaching more than four-million people and engaged 500,000 individuals in “celebrating the credit union difference.”
Charitable Giving Component
The league said a cornerstone of the 2024 campaign was the charitable giving component, which contributed a remarkable $20,000 to Children’s Miracle Network Hospitals. Four credit union leagues were awarded $5,000, courtesy of Envisant: Maine, Indiana, Nebraska, and the California-Nevada.
Additional Donations
To encourage participation and amplify the giving spirit, Envisant said it also sponsored selfie station boxes totaling $5,000 that were shipped to 10 winning credit unions nationwide. Credit unions were encouraged to submit their employee engagement strategy to be entered to win. The 10 winners included: PBAFCU, Community Link FCU, VyStar CU, Park Manor Christian Community CU, GFA FCU, South Side Community FCU, New Horizons CU, Santa Clara County FCU, Garden Savings FCU, and GeoVista CU.
‘Testament to Strength’
“The overwhelming success of the #ILoveMyCreditUnion campaign is a testament to the strength and unity of the credit union movement,” ICUL President/CEO Tom Kane said in a statement. “By coming together, we have not only celebrated the incredible work of credit unions but also made a tangible difference in the lives of countless individuals and families.”