FOND DU LAC, Wis.–Many companies talk excellent customer service, but few deliver it.
In a new white paper, Info-Pro Lender Services says the keys to doing so lie in a multi-pronged approach that include education and training and continuous communication using a superior technology platform.
The company, which works with credit unions to mitigate risks, cut costs and build efficiencies in their real estate loan portfolios, said the first step any service provider should take lies in taking a consultative rather than a traditional sales approach.
“This approach is a process of discovery, which becomes evident during on-boarding with a new customer,” said Becky Harmsen, director of client services and support, in the new white paper.
That process includes a series of questions to be asked as well as a sequence of events that need to be tracked, Info-Pro reported.
For more information, a copy of the white paper is available in the CUToday.info Free Vault here http://www.cutoday.info/Open-Vault-Articles2