TROY, Mich.—J.D. Power has launched a mobile-banking app certification program.
The program recognizes app providers that deliver an exceptional user experience, J.D. Power said, according to Digital Transactions.
The certification process rates mobile apps using a set of 146 best-practices benchmarks, including app development, design, and operational functionality, Digital Transactions reported.
The First Criterion
The first qualification criterion is that an app must rank among top performers in the most recent J.D. Power North America Mobile App Satisfaction Index.
Benchmark rankings are based on overall customer satisfaction with the mobile-app experience for 259 brands across 11 industries, the report stated.