MILWAUKEE—The $7.1-billion Landmark Credit Union has secured the naming rights to Landmark Credit Union Live, a new 4,500-seat indoor music and event venue set to open in February 2026 in Milwaukee’s Deer District.
Located on the northeast corner of the former Bradley Center site, the state-of-the-art facility is being developed and operated by Wisconsin-based FPC Live. Landmark Credit Union Live will host concerts and community events throughout the year, adding a major new entertainment destination to downtown Milwaukee, Fox6 reported.
"Landmark Credit Union Live will be a place where people gather together, connect and create lasting memories," said Jina Amaro, senior vice president of marketing for Landmark Credit Union. "We are excited to be the naming rights partner of this venue and to show our continued commitment and support to the communities we serve across Wisconsin. This is another opportunity to strengthen our engagement in a new, meaningful way for many years to come."
"We’re building on Milwaukee’s musical legacy with a venue that cements the city as a must-play stop on the touring map," said Joel Plant, CEO, FPC Live. "Landmark Credit Union Live will offer a modern, mid-sized setting tailored to today’s top acts. We look forward to welcoming fans next February and adding new energy to Deer District’s entertainment scene."
Landmark Credit Union members will enjoy exclusive perks—including Fast Lane entry access—while the broader community can look forward to special events, on-site promotions, and other unique experiences at the new venue, Fox6 noted.