MADISON, Wis. – CUNA Mutual Group said its 2015 Loan Generation Marketing Seminars will continue on Feb. 10 at 1 p.m. CST, with a session focused on growing unsecured loans through credit card and personal loans.
“Loan Generation Marketing campaigns help credit unions recapture loans lost to competitors, and acquire new loans, by targeting qualified existing or potential members using credit prescreens, and then sending the right message at the right time,” said Steve Hoke, director of loan growth products for CUNA Mutual Group. “Campaigns feature all major loan categories including auto loans, real estate loans, and unsecured loans,” Hoke added.
Webinars are conducted by CUNA Mutual Group Loan Generation Marketing specialists and address top issues facing credit unions, including how to grow larger, more stable loan portfolios, create deeper credit union member relationships and generate interest and member-friendly non-interest income.
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