EL PASO, Texas—GECU said President and CEO Crystal Long retired on April 30, concluding a tenure that helped grow the institution into one of the largest credit unions in the region, the CU reported.
The $4.5-billion credit union said a successor will be named soon.
GECU said Long oversaw significant expansion during her time leading the organization, which now serves more than 441,000 members across Texas and New Mexico. The credit union has become the largest independently owned financial institution in El Paso under her leadership.
In a statement, Long said it had been a privilege to lead GECU and credited the organization’s team and board for supporting its growth and member-focused mission. She said the credit union is well-positioned to continue expanding and serving members following the leadership transition.
Long has received numerous industry honors during her career, including the Herb Wegner Award for Outstanding Individual Achievement and multiple hall of fame inductions recognizing her leadership within the credit union movement.