HARAHAN, La.—The Louisiana Credit Union League has unveiled new branding. It is now known as “Luminate.”
The branding was introduced during the organization’s annual meeting by President and CEO Juan Fernandez.
“This strategic rebranding initiative reflects the organization's commitment to illuminating the path forward for credit unions across the state, enhancing their visibility, and strengthening their impact on local communities,” the association said.
According to Luminate, the rebranding process was guided by partnerships with On the Mark Strategies and Vienna Creative.
‘Transformative Journey’
“We are thrilled to embark on this transformative journey as Luminate,” Fernandez said in a statement. “This evolution embodies a new era for our organization, building upon our strong foundation to serve our members with unparalleled excellence. It demonstrates our commitment to delivering a proactive advocacy program that puts credit unions first, educational programming that trains and develops the next generation of leaders in our movement and the innovation and collaboration that ensures that no credit union is left behind.”
The new brand also comes with a new vision statement, "Collaborate. Innovate. Thrive." Which it said underscores its commitment to fostering collaboration, driving innovation, and ensuring the thriving future of Louisiana’s credit unions.
Gradual Rollout
Luminate said the rebranding initiative is being rolled out gradually across various channels, including its website, social media platforms, and marketing materials.
For more info, www.luminate.coop, or watch a video here.