DES MOINES, Iowa—The Members Group and its sister company, TMG Financial Services, each were recognized by the Iowa Chapter of the American Marketing Association for excellence in results-driven marketing campaigns.
Both companies earned multiple NOVA Awards, a competition in which judges apply triple weight to campaign results.
This is the sixth consecutive year TMG has received NOVA honors. This year the payments processor took “Best in Category” in two categories – Public Relations and Special Events.
The former recognized TMG’s PR efforts around a series of merchant data breaches, which pose a threat to TMG’s financial institution clients in terms of both bottom lines and consumer relationships, the company explained in a release. “Thanks in part to a fast, systematic and thorough PR strategy, TMG saved its clients more than $28 million in potential fraud losses in 2014,” TMG said,
The latter Best in Category honor recognized the company’s “Make a Difference” booth at the 2014 CUNA Governmental Affairs Conference. TMG’s cause-related marketing strategy for the booth’s theme led to a $10,000 donation to the National Credit Union Foundation, exposure of TMG and its sister companies to 2,588 GAC attendees, several million-dollar business leads and media exposure valued at more than $12,000, TMG stated.
In addition, TMG received a second-place honor in the Public Relations category in recognition of its ongoing media relations effort. As part of TMG’s mission to create successful partnerships, the payments company worked with public relations firm Kelly Moore Consulting, Inc., to execute the award-winning media relations strategy.
For a third consecutive year, TMGFS won NOVA honors for its consumer-based marketing programs. The agent issuer earned second place in the Copywriting category for its Elite Privileges Balance Transfer Creative, which far exceeded company records for credit card balance growth through a direct mail campaign. The mailing achieved 148% growth in consumer response rates and 64% growth in year-over-year balances transferred, TMG stated.
In the Marketing Communications category, TMGFS received a third-place win for its GAME ON Employee Incentive Program, which increased engagement in the company’s annual program by 10%. In addition, the program grew new accounts generated from the program by 8% and balances by 1,150%, while keeping acquisition costs lower than any of the issuer’s standard direct mail campaigns.