ARLINGTON, Va.–NAFCU will host a webinar, “Preserving Credit Union Income: The Impact of Back-of-Card Branding to Your Bottom Line,” on Dec. 16 from 2-3 p.m. ET. The webinar is free.
“On average, approximately 20% of a credit union’s non-interest income is derived from payments,” said NAFCU. “In recent months, many institutions have seen some erosion of their payments-based income, but have not been able to specifically identify the source of the erosion. This session will help your institution focus on one area of potential revenue erosion – back of card branding. In addition to the brand mark found on the front of your debit card, there are usually one or more brand marks present on the reverse side of the card. It is important to understand the implications of the back-of-card brand marks to your transaction routing and subsequent revenue stream. “
Attendees of the webinar, said NAFCU, will:
- Learn what back-of-card branding is and what role it plays for you and your members.
- Understand transaction routing implications of back-of-card branding.
- Review revenue implications of back-of-card branding.
- Implement best practices to maintain optimal member satisfaction while protecting the revenue stream for your portfolio.
The webinar is being presented by MasterCard and NAFCU Services. For info: www.nafcu.org.