MADISON, Wis. – Today marks the launch of National Credit Union Youth Month. Sponsored by CUNA, this year’s theme is “Credit Union Strong.”
According to CUNA, the theme “positions credit unions as a source of financial strength; all month long, credit unions will be transformed into high-energy health clubs, where staff members will serve as personal trainers to get kids in top financial shape.”
“This year’s theme recognizes that credit unions play an important part in helping to ensure that young people grow up to be financially capable adults,” said Jeremiah Tucker, CUNA Youth Month coordinator, in a statement. “Learning to manage money wisely is as crucial a quality-of-life predictor as regular exercise and a healthy diet, and credit unions recognize that. As the only financial institutions with financial education as one of their foundational principles, credit unions are committed to ensuring their youngest members learn those crucial money skills.”
In conjunction with Youth Month, the National Youth Saving Challenge is also being held during April. The savings challenge is sponsored by GreenPath Financial Wellness and hosted by CUNA. Last year, a total of 125,188 young members deposited more than $23.5 million into their savings accounts during this national event, with 8,420 of those being new accounts.
In May, CUNA said it will randomly select and give 10 FitBits to 10 participating credit unions. Each of these 10 credit unions will then randomly select a winner from its entrants. Participation is free.