VIENNA, Va.—Navy Federal Credit Union has launched a #JoinTheFamily membership campaign that encourages participants to share their stories from popular social media sites like Facebook, Twitter, and Instagram.
Both members and non-members are able to join the conversation on social media, which features an immersive photo gallery environment. The gallery, located at navyfederal.org/jointhefamily, already displays hundreds of stories from around the world, from both military and civilians.
"Inviting members to share their stories, and highlighting them on social media, builds a strong sense of community," said Michael Toner, social media manager at Navy Federal, in a statement. "Our members are our first priority and this campaign allows us to connect with them on an emotional level."
Participants can go to the digital experience and submit their story and photo. Users also have the option to refer family members and browse financial literacy content. The #JoinTheFamily wall will be available online until the end of the year, promoting family eligibility for the credit union.
The $66.8-billion Navy Federal has 5.4-million members.