NEPHI, Utah–Nephi Western Employees has introduced a new logo and branding.
The $43-million credit union said the rebranding was launched as it prepares to also move into a new office, and because it “lacked a suitable identity among competing large established banks in its community.”
The new branding, overseen by Anton Tielemans of Tielemans Design, features a prominent and forward-leaning “N” as its focus—while in the top left corner “pointing west” it also establishes the letter “W” in the new mark.
‘Will Serve Us Well’
“We are extremely pleased with our new logo,” said Manager Mark Drake. “This bold and contemporary design better reflects the credit union’s modern services and will serve us well on all digital and print applications.”
Nephi Western Employees has approximately 3,000 members.