HIGH POINT, N.C.—Lorillard Federal Credit Union has been renamed Triad Partners FCU.
CEO Patti Weber says the new name pays homage to the community the $34-million CU has served for 50 years.
“We wanted the name to accurately reflect what we are all about; we have two branch locations in Greensboro, one branch in High Point and we are Partners in our members financial well- being,” Weber explained. “We are hopeful that by broadening our brand identity, we would attract more people within our community.
The CU’s tag line, “It’s All Good,” introduced in 2012, will remain.
Greenville, S.C. based your marketing co. oversaw the name change and related branding.
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