RALEIGH, N.C.–Walnut Creek Amphitheatre here will soon have a new name. Following an agreement with Live Nation, the largest outdoor amphitheater in the area will now be called Coastal Credit Union Music Park at Walnut Creek.
The previous sponsor had been Time Warner, although that company’s name had not appeared on the amphitheater’s signage in approximately a year.
Specific terms of the deal were not released, but it is for several years with an option to extend.
“I’m thrilled by this unique opportunity to strengthen Coastal’s brand and to engage our community in a new entertaining way,” said Coastal CEO Chuck Purvis in a prepared statement.
The credit union said it sees the sponsorship as a means of building its brand in the market. The CU will have a presence at every event at Coastal Credit Union Music Park, including a tent and a branded “Coastal Fast Lane."
The venue annually sees attendance of approximately 300,000 spread out over more than 20 events.
The $2.6-billion Coastal has 212,000 members.