HARRISBURG, Penn.—The Pennsylvania CU Association’s highly successful iBelong credit union awareness campaign recently won first place for Best Credit Union Campaign in the CUNA Blockbuster Awards.
In its ninth year, the longest-running credit union awareness campaign in the county has helped this state’s CUs increase membership and grow loans, PCUA reported.
“We are very pleased to be recognized nationally for the best credit union campaign,” said Patrick Conway, president and CEO. “I would like to thank Pennsylvania’s credit unions who have supported the iBelong campaign over the past nine years. I’d also like to recognize the PCUA Board of Directors for their vision and the many dedicated credit union professionals who served on various iBelong task forces over the years.”
In addition to receiving national recognition, the iBelong campaign has been licensed by five other state leagues at various times over the past nine years.
The iBelong campaign is currently running in all seven media markets across Pennsylvania. It is funded by voluntary contributions with matching dollars from PCUA.