WAKEFIELD, Mass.―Primax, a provider of credit and debit card issuing and merchant acquiring programs, will host the next webinar in its 2016 Bankcard Leadership Webinar Series on Feb. 22 at 11 a.m. ET.
The webinar, “Cracking the Code on Small Business Credit Cards,” is designed for issuers that want to grow their commercial credit card programs and enhance their overall relationships with this underserved and high potential segment, the company said.
Featured expert presenter for the webinar is Alex Johnson, the senior analyst for Mercator Advisory Group’s Credit Advisory Service covering consumer and small business credit cards, alternative lending products, and other "pay later" offerings.
According to Mercator Advisory Group, small businesses increasingly prefer paying with credit cards and U.S. annual small business credit card purchase volumes were expected to exceed $434 billion.
Key webinar topics include:
• An overview of the current state of U.S. small businesses and their payment preferences
• A brief review of the current small business credit card landscape, with an emphasis on what’s changed
• An exploration of the emerging alternatives in small business lending
• Analysis of small business owners’ financial services needs and the alignment of those needs with traditional and alternative products
• Strategic recommendations for small business credit card issuers
To register, go to Primax Small Business Credit Card Webinar or call (855) 794-2601 or e-mail info@primax.us.