NEW YORK— Proximity mobile payment transaction value will increase by 21.4% this year and by double digits through the end of 2028, according to a new report.
“Nearly four in 10 people in the U.S. (39.3%) will use proximity mobile payments this year, according to our March 2024 forecast,” eMarketer said.
Apple Pay is the No. 1 proximity mobile payment platform by users in the U.S.
No. 2 is the Starbucks mobile app, followed by Google Pay, according to the company.