MARTINSVILLE, Va.— ValleyStar Credit Union is showing how marketing can do more than promote products—it can generate excitement, attract new members, and strengthen ties with the community.
The $563-million credit union here is rolling out its “Scan Me Win Me” car giveaway for the second time, dangling a new 2025 Toyota Camry as the prize.
The concept is simple but sticky: anyone 18 or older in Virginia can enter just by scanning QR codes at community events, ValleyStar branches, or visiting scanmewinme.com. No hoops, no purchase required.
The campaign runs through Sept. 21, and three finalists will be chosen for a finale at the ValleyStar 300 race on Sept. 27. Each finalist gets VIP suite tickets to the Martinsville Speedway event, plus a car key—only one of which will fire up the Camry.
CEO Mike Warrell said the goal is bigger than just giving away a car.
"We are excited to bring back 'Scan Me Win Me' with a fantastic new car as a prize," said Mike Warrell, CEO of ValleyStar Credit Union. "This campaign is all about connecting with our community and providing exciting opportunities."
ValleyStar sponsors the ValleyStar 300, demonstrating its commitment to the local community and motorsports, the CU said.
For additional information, including complete rules and details on how to enter the giveaway, visit scanmewinme.com .