PLANO, Texas–Seeking to address that murky confluence where "the need to provide convenience-based technological services to members and the paralyzing threats posed by IT security issues," Randy Harrington has been added to the agenda of Catalyst Corporate’s Accelerating Success Conference.
The meeting is scheduled May 5-6 at Caesar’s Palace in Las Vegas.
Harrington, CEO and founder of Extreme Arts and Sciences, will propose “bridging” these two seemingly disparate directives during his presentation at the Accelerating Success Conference. With more than 15 years of experience in strategic planning with some of the nation’s most forward-thinking organizations, Harrington is a sought-after strategist and consultant. Although his company has worked with the likes of Microsoft, LinkedIn and Bluetooth, Harrington has credit union roots and remains invested in the success of the industry.
As future credit union success is pressured by mega-financial service providers and upstart, non-traditional, push-button, gee-whiz-companies, “credit unions can’t afford to leave the member experience to chance,” Harrington said. In many cases, that “member experience” includes providing convenience-based services that appeal to potential young members.
To be successful, Harrington suggests that credit unions create a position of chief member experience officer. How that position can help propel credit unions to success will be among the topics covered by Harrington at his May 5 presentation at Caesars Palace in Las Vegas. Hint: Harrington asserts that data is at the core of member experience. “Data is what keeps us from guessing,” Harrington notes.
Harrington believes that credit unions must do a better job at developing and utilizing membership data. “Data appears to us as a liability right now, but processes can be put into place to cultivate it,” he said.
Part of that “cultivation” starts with building a data sensitivity culture within the organization, he said. Because of the risks associated with collecting and storing member data, hesitation surrounding its use is understandable.
“The task is not unlike the use of fire: get it right and you have good grillin’; get it wrong and you have a forest fire,” noted Catalyst Corporate.
“One certainty exists for the future of credit unions, protecting data and remaining security-compliant will be become more complex, more expensive and more essential,” Harrington said. However, “institutions that win have a cultural acumen that begins with an end-to-end sensibility of accountability. The culture of data-awareness is necessary. There is no out-of-the-box program that is going to take care of it.”
For more info on the meeting: www.catalystcorp.org