LOS ANGELES—Rize Credit Union has entered into an agreement with the NFL’s Los Angeles Chargers to become the team’s official credit union, the CU reported.
The CU emphasized that Rize and the Chargers will bring financial wellness programs to local communities and expand outreach efforts across Los Angeles, to support youth, families and future changemakers, with the partnership.
“This partnership is electric,” said Jennifer Oliver, president and CEO of Rize Credit Union. “We’re teaming up with the Chargers to bring more than just excitement to the field – we’re creating real opportunities. From students dreaming big to members looking to grow their financial confidence, this is about showing up, giving back and making a lasting difference.”
Rize’s partnership with the Chargers comes amid growing scrutiny from bank trade groups, which argue that credit union sports sponsorships stray from the movement’s core mission and make CUs resemble banks. Credit union advocates, however, contend these sponsorships often strengthen community ties and include financial education elements.
As the official credit union of the Los Angeles Chargers, Rize will:
- Fuel financial education for students through Bolt Academy, a collaborative program with the Los Angeles Chargers Impact Fund, Inglewood Unified School District and Brotherhood Crusade that helps high school juniors and seniors get career-ready
- Deliver financial education in partnership with the Chargers through community-based initiatives that equip people with trusted tools, resources and guidance
- Offer exclusive perks and promotions for Rize members, including sweepstakes, player appearances and merch giveaways
“This partnership builds on Rize’s deep-rooted investment in Los Angeles, including partnerships with the YMCA of Metropolitan Los Angeles, the Youth Access Banking program with Los Angeles County, and direct donations of Comfort Cases and Barely Canadian hoodies to youth in foster care,” the CU said.
“Together, we’re going to change lives – truly help all realize their potential,” said Oliver. “Whether they’re in the stands or not, we want people to feel seen, supported and ready to Rize.”