Service One Credit Union Names Justin Morris CEO

BOWLING GREEN, Ky. –The $271-million Service One Credit Union has name Justin Morris CEO, WNKY reported.

Morris, who also serves as president, brings two decades of experience and commitment to the organization.

Morris’ career at Service One began in 2005 as a part-time teller while he was studying at Western Kentucky University, where he later earned a bachelor’s degree in accounting with a minor in finance, followed by an MBA. Rising through the ranks, he has held leadership roles in operations, accounting, and risk management. Along the way, Morris has helped drive Service One’s growth, spearhead financial innovation, expand access to affordable credit, and deepen the credit union’s community impact. WNKY said.

“I am honored to be selected as the next president and CEO of Service One Credit Union,” said Morris. “I am grateful for the trust placed in me by the board of directors. Service One has a proud history of serving members and communities, and I look forward to building on that foundation by focusing on sustainable growth, enhancing digital experiences, and ensuring more people have access to affordable financial services.”

The appointment follows the announcement of longtime CEO Rebecca Stone’s upcoming retirement, effective Jan. 9.

“It has been my pleasure to work with Justin, I know Justin to be a proven leader with a strong vision for Service One’s future,” Stone said. “He has consistently demonstrated his commitment to members, associates, and the community. I am confident he will continue to strengthen our financial cooperative for years to come.”

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