GREENSBORO, N.C.–The $168-million Premier Federal Credit Union gave members an extra way to save on their loans with their Leap Day Extravaganza on Feb. 29.
The one-day event offered members who applied on Leap Day an additional 2.9% discount off their qualifying loan rate on an auto or personal loan. In addition, every 29th member who entered one of Premier Federal’s eight branches received an extra $29 in cash.
“Leap Day only happens once every four years, so we wanted to celebrate the extra day in an extraordinary way” stated Lori Thompson, president and CEO. “We took this opportunity to promote loans, help members save money and to have some fun. Members were very receptive, even going back to their offices and telling their co-workers to go to the credit union.”
The promotion generated 150 loan applications for a total of $1.8 million.