WESTBROOK, Maine–Maine’s credit unions are sponsoring a summer-long schedule of advertising on radio stations in this state.
The Maine Credit Union League cited Arbitron data that nearly 90% of all Mainers will listen to the radio at some point this summer in making the buy.
“Timed to coincide with that trend, your league is set to begin a robust statewide awareness campaign that can be heard on radio stations across Maine,” the MCUL reported. “Statistics compiled by your League over the past seven years indicate that a media mix of radio and online channels lead to an increase in engagement by consumers with our online resources.”
The six-week campaign is touting credit union convenience and access through the largest surcharge-free ATM network in Maine, and the shared branch network, which has more in-state branches than Maine's three largest banks combined.
"Summers are short in Maine, and Mainers are outside at lakes, beaches, parks and going places in their cars, and the radio is a popular companion,” said league VP-Corporate Marketing Debra Trautman in a statement first published by the league. “Our message of the convenience and access of credit unions when radio listening is at its strongest represents an opportunity to highlight the strength of credit unions. Maine's credit unions will have a strong on-air presence on stations covering nearly all of the state, as well as significant value-added messages through on-air sponsorships, interviews, messages, web streaming, web links and signage. We have secured a number of additional promotional opportunities at no charge that will enhance an already robust campaign. The value added element of the campaign exceeds more than $100,000 which greatly leverages our paid advertising.”