DOVER, Del.—InvestiFi said it has partnered with Sunstate Bank to embed its investing platform directly into the bank’s online banking experience, allowing customers to buy and manage investments from within digital banking using funds from their checking accounts.
InvestiFi said the partnership is designed to deliver a secure, education-focused investing experience inside Sunstate Bank’s existing platform, part of a broader push by financial institutions to keep more investment activity within their own digital ecosystems rather than sending customers to outside apps.
Founded in 1999 and headquartered in Palmetto Bay, Fla., Sunstate Bank serves South Florida through branches in Coral Gables and West Miami and has built a niche serving families, businesses and international clients, including customers in Brazil.
InvestiFi’s robo-advisory solution, Guided Investing, will deliver Sunstate’s account holders diversified portfolios tailored to individual financial goals and risk preferences. Account holders will also have access to self-directed stocks and ETFs, as well as cryptocurrency, enabling a more comprehensive financial experience within Sunstate Bank’s existing secure digital banking ecosystem. Every Sunstate account holder will also have access to a robust library of financial education.
“We are proud to be partnering with Sunstate Bank, a renowned and respected community bank committed to providing personalized service and solutions to the communities it serves. By embedding investing directly into its digital platform, Sunstate Bank is empowering its account holders and simplifying the process for both new and experienced investors," said Kian Sarreshteh, CEO of InvestiFi.
“Our role at InvestiFi is to equip financial institutions with the right infrastructure to offer digital investing within their own trusted platforms," continued Sarreshteh. "In doing so, Sunstate is demonstrating a powerful model for local institutions to compete and lead in the digital age. By integrating digital investing directly into the member experience, they are now offering capabilities on par with the largest fintech platforms, all while preserving the decades-long relationships and trust they have established.”