DULUTH, Ga.—Nearly three-in-four Georgians plan to support at least one charitable event during 2015, while half say organizations with a “give back” philosophy are very important to them–especially among Millennials.
The findings were released by Georgia Credit Union Affiliates as part of its Year-End 2014 Consumer Survey. Georgia is in the top five states in the nation when it comes to being charitable, according to The Chronicle of Philanthropy.
According to the GCUA survey, half of all respondents said they believe doing business with organizations that have a "give back" philosophy is very important, 32% said it's somewhat important and 14% said they don’t consider it at all when making a decision.
"Supporting a charity monetarily is important for obvious reasons, but don’t underestimate the power of volunteering time. Non-profit leaders are spread very thin, so by volunteering time, it alleviates their workload so they can focus on more pressing issues," said Associated Credit Union Public Relations and Foundation Coordinator Claire Calderbank. "It's really important to a lot of credit union members – especially Millennial members – that the companies they do business with make it a priority to give back to the community. We have a social responsibility to take care of one another and it's an added bonus that the credit union philosophy is one that really attracts Millennials."