ROCHESTER, N.Y. - The Summit FCU said it has signed on to be a sponsor of the Syracuse Crunch and their 2024-2025 season.
The Crunch is a professional ice hockey team that plays in the American Hockey League and is the primary development affiliate of the NHL’s Tampa Bay Lightning
The partnership launched with the Street Crunch Celebrity Game held on Montgomery Street, outside the Upstate Medical University Arena - the Crunch’s home rink. The family event featured local media personalities and was attended by over 3,000 people, the credit union said.
In conjunction with the sponsorship, The Summit has introduced a Visa debit card that features the Crunch logo.
‘Connections Run Deep’
“Our community connections run deep from sponsoring smaller not-for-profits to signature events to large public festivals in the Syracuse community,” Twanda Christensen, VP-marketing and community engagement with The Summit said in a statement. “The Crunch are the first professional team The Summit has partnered with, and our employees, members, and volunteers are ready to cheer them on this season.”