SCOTTS VALLEY, Calif.–Intuvo, a provider of marketing automation software to the credit union industry and a division of CU Direct, has entered into new partnership agreements with three credit unions.
As a result of the agreement, the credit unions will be implementing Intuvo’s mortgage automated marketing platform to increase loan volume and member satisfaction.
“By providing credit unions a direct integration to their mortgage loan origination system (LOS), such as Accenture Mortgage Cadence, Ellie Mae Encompass, or D+H MortgageBot, along with ready to execute marketing communications, triggers and professional support, Intuvo is able to help credit unions build member loyalty and business relationships with realtors through the mortgage channel, and increase mortgage loan opportunities,” the company said.
The credit unions leveraging Intuvo’s mortgage marketing platform are: $6.1-billion Bethpage FCU, Bethpage, N.Y.; $2.6-billion Redwood Credit Union, Santa Rose, Calif., and $1.8-billion Premier America Credit Union in Chatsworth, Calif.
Intuvo said its customers have improved their lending business by up to 30% by automating the analysis of real-time customer data and triggering personalized marketing via e-mail, direct mail and sales force automation. It added that its mortgage platform provides credit unions with dynamic, marketing automation tools to stay engaged with members and consumers throughout the home shopping and buying/loan transaction process.
“We look forward to working with our new credit union partners to help them execute member marketing strategies through the mortgage channel to increase loan volume,” says Jeff Shood, Intuvo’s president and co-founder. “Credit unions typically experience an average pull through on loan purchases of 35%; we have helped credit unions increase pull-through rates by as much as 10%.”