ALBUQUERQUE, N.M. – U.S. Eagle Federal Credit Union has launched a statewide financial well-being campaign with a goal of helping New Mexicans “find their financial balance” and is using an Olympic athlete as a spokesperson.
The objective of the campaign, according to the $1.4-billion U.S. Eagle FCU, is to make the community aware of the financial wellness tools and services U.S. Eagle offers.
The “Find Your Balance” campaign features Mariah Duran, three-time X Games gold medalist, two- time USA national champion, and current two-time USA Olympic team member. An Albuquerque native, she has previously partnered with U.S. Eagle to help educate and motivate New Mexicans about “setting goals in life for their financial wellbeing and how to better manage their finances,” the credit union said.
Not Just ‘About Having More Money’
“We are thrilled to work with Mariah to help share the importance of financial well-being to youth and young adults in New Mexico,” USEFCU President and CEO Marsha Majors said in a statement. “We are dedicated to providing them with financial education and free tools to reach their goals. It’s not just about having more money, but rather about making most of the money they do have by finding balance and feeling confident in their financial decisions. As a professional skateboarder who grew up in Albuquerque, Mariah knows the community and wants to share what she learned about setting goals and making sound financial decisions.
About Being Smart
U.S. Eagle said the campaign focuses on “Living Life” by making smart financial decisions through the tools and services found by visiting U.S. Eagle’s FindYourBalance.org site.
“It captures the thrill and excitement of finding balance on the skateboard and in life,” U.S. Eagle stated. “Duran helps educate New Mexicans about goal setting and how to better manage their finances. She emphasizes free personalized guidance from U.S. Eagle’s certified Financial Wellness Coaches, complimentary bite-sized online courses for both credit union members and non-members alike, as well as free digital tools and services combined in one place to help take control of financial goals.”
‘Honored to Partner’
Added Duran, “I am honored to partner with U.S. Eagle to help New Mexicans with setting their goals for financial well-being. The ‘Find Your Balance’ campaign is another way for me to give back to the community where I was raised and to those who have supported me in reaching my goals.”
The credit union said many of the financial well-being products and services available at FindYourBalance.org. are free and are available to all, not just members.