CHICAGO—Many U.S. smartphone owners are willing to switch platforms to get Apple Pay, according to a new report.
A study from Lab42 reveals that 45% of U.S. smartphone owners with non-iOS devices would be willing to switch to an iOS device in order to gain access to Apple Pay. The same report indicates that 30% of these same owners would switch banks to access mobile payments.
Further findings show that 54% of the 500 respondents would consider using Apple Pay, while the remaining 46% were split evenly between those who would not consider using it (23%) and those who are still unsure about the service (23%).
Reasons for the interest in Apple Pay are security, not worrying about losing the credit or debit card, and the simplicity of setting up the service, Lab42 said.
“Mobile payments have been around for years but many consumers are not yet familiar with them,” Jonathan Pirc, founder of Lab42, told NFC World. “With the launch of Apple Pay, we see that conversation opening up in a way we haven’t seen before.”
The study also shows that 30% of those surveyed said they would be willing to switch banks in order to gain access to mobile payments. However, 42% said they are worried about the inability to make a payment if their smartphone battery dies, 60% are concerned about what will happen if their credit card information gets stolen when making a mobile payment and 55% are worried about their smartphone getting stolen.